Marketing Communications Specialist

Company: DutchCrafters
Location: Sarasota
Posted on: February 16, 2026

Job Description:

Job Description Job Description About DutchCrafters Headquartered in Sarasota, FL, DutchCrafters is the leading retailer of Amish furniture, offering master-crafted, custom pieces online and in showrooms in Sarasota, FL and Alpharetta, GA. Since 2003, we have partnered with skilled Amish woodworkers across Ohio, Pennsylvania, and Indiana to bring heirloom-quality furniture to our customers. Our collaborative team lives our core values - Community, Authenticity, Giving, Excellence, and Sustainability - creating a culture of innovation, recognition, and growth. Why Work Here? DutchCrafters is an award-winning company with a culture that fosters opportunities for growth. Our management staff is evidence of our commitment to investing in our employees with 9 of our 11 managers having been promoted from within. We take our jobs seriously while also creating a fun and casual environment. Job Description The Marketing Communications Specialist is responsible for shaping and delivering DutchCrafters' messaging, communications, and public presence across digital, print, and in store channels. This role owns brand voice, messaging consistency, and communication strategy while partnering closely with the Content Creation Specialist to bring campaigns and stories to life. The ideal candidate is a strong communicator, strategic thinker, and collaborative leader who can balance planning with execution. This position reports to the Marketing and Marketplace Manager. Primary Responsibilities Brand Voice and Messaging Leadership Develop and maintain a deep understanding of the brand's voice, tone, and messaging to ensure clarity and consistency across all marketing communications. Serve as a steward of brand messaging, ensuring all outward facing content aligns with brand values and business goals. Provide clear messaging direction and campaign briefs to guide content creation across channels. Marketing Communications and Campaign Planning Plan and execute integrated marketing communications across social media, email, web, PR, and events. Develop content calendars and communication plans aligned with promotional priorities and seasonal initiatives. Write and edit marketing copy for emails, campaigns, web content, advertising, press releases, and internal communications as needed. Collaborate with the Content Creation Specialist early in campaign planning to ensure creative execution aligns with messaging goals. Social Media and Online Reputation Management Oversee social media strategy and content planning across Facebook, Instagram, Pinterest, LinkedIn, TikTok, and emerging platforms. Guide engagement strategy and community management, including response standards for comments and reviews. Identify opportunities for audience growth, engagement, and storytelling across social platforms. Coordinate internal contributors and partnerships to support social content initiatives. Public Relations and External Communications Develop and manage PR strategy, including press releases, media outreach, and relationship building. Pitch stories and manage media inquiries in alignment with brand positioning. Track and report on press placements, awards, and PR activity. Oversee scholarship programs, awards submissions, and showroom recognition initiatives. Email, SMS, and Marketing Automation Support the planning and execution of email and SMS marketing programs focused on engagement and conversion. Partner with internal teams to maintain healthy contact lists and segmentation practices. Build and optimize campaigns and workflows in HubSpot or similar platforms, with a focus on messaging effectiveness and conversion. Marketing and Event Support Support marketing and promotion for showrooms, events, and local initiatives. Coordinate print advertising placements and relationships with media publications. Collaborate with cross functional teams to support promotions, launches, and brand initiatives. Qualifications Bachelor's degree and two years of experience, or an equivalent combination of education, training and experience, in marketing, communications, journalism, or related field preferred. Exceptional written and verbal communication skills with strong editing and proofreading abilities. Experience managing multi-channel marketing communications. Comfortable working with marketing automation platforms, HubSpot experience preferred. Strong organizational skills and ability to manage multiple priorities. Professional presence aligned with brand standards. Physical Environment This job will be performed primarily in a temperature-controlled office environment. Sitting and looking at a computer monitor for long periods of time is required. Compensation & Benefits The salary range for this position is $54,000 - $58,000 depending on the combination of education an experience. DutchCrafters' benefits package includes health, dental, vision, and life insurance that begins on the first of the month after your first day of employment. We also offer a 401(k) plan with a company match, 18 PTO days after 90 days of employment, and a generous employee discount. Hours The work hours for this position are Monday - Friday from 8:00am until 5:00pm. Work Authorization All candidates must be authorized to work in the United States without sponsorship. DutchCrafters is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, or disability. We value diversity as an important corporate resource and seek to build a company that learns to leverage the strengths found in a diverse workforce. We promote an inclusive workplace that celebrates individuality and respects all employees. DutchCrafters is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in all phases of the employment life cycle. To request reasonable accommodation, please contact Delinda Smith, Human Resources Coordinator, at delinda@dutchcrafters.com. Background Check All candidates will be required to submit to a background check prior to an offer of employment being extended. DutchCrafters believes in a person's ability to learn from their mistakes, so if you feel that you would be a good fit for this position but have a blemish or two from your past, submit your resume, and let's talk.

Keywords: DutchCrafters, Greater Carrollwood , Marketing Communications Specialist, PR / Public Relations , Sarasota, Florida